Dig For Victory Edinburgh is a campaign developed by Re:Solution for ECBA. It comprises of a social networking site, and a set of promotional and course/workshop materials based on the Dig For Victory WWII campaign.
Our design brief was to develop a strong identity which could run through all of ECBA's promotional & training materials. The main image for the campaign was edited from a 1940's poster, and the course notes for the Grow Your Own course and affiliated workshops use a simple but effective template based on 1940's typography.
The social networking site was built upon the Ning platform, it is open to all people in Edinburgh who wish to grow their own in tenement backgreens. It encourages horizontal communication between members, alongside the top down message broadcasts. The homepage is used to keep members updated with news from across the cities projects to provide inspiration and encouragement.
www.digforvictoryedinburgh.org.ukClient: ECBA
Timeline: 2010
